In my time with JO agency, I had the opportunity to be part of the rebrand of their IT service partner. While meeting with the F1 IT team, we were asked to develop a new take on their mark. As shown, it looked too busy as a logo. They asked to be straightforward, modern, and easy to look even to be displayed on their company’s shirts.
I was assigned as the project's main designer and explored different ideas that would include F and 1 as one instead of separating the two. The colors were not going to change and needed to be included. Ultimately, one concept was stronger and moved forward to become the new brand of F1.
